{"title":"Rolex Datejust 31 278274","description":"\u003cdiv class=\"oratime-collection-guide\"\u003e\n\u003ch2\u003eRolex Datejust 31 278274: compare your options\u003c\/h2\u003e\n\u003cp\u003eReference 278274 combines a steel case with a white-gold fluted bezel in a 31mm Datejust. Compare dark-gray, white Roman and other listed dials, plus Oyster and Jubilee bracelets. Confirm the dial markers, bracelet length and included accessories for the exact watch.\u003c\/p\u003e\n\u003ch3\u003ePricing, condition and availability\u003c\/h3\u003e\n\u003cp\u003eReview each product's photographs, condition notes, bracelet fit and included box or papers. Purchase listings and inquiry-only references have different availability: an inquiry listing is a request for a quote, not confirmation that a watch is in stock.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"\/pages\/contact\"\u003eContact ORATIME CO\u003c\/a\u003e for help with rolex datejust 31 278274.\u003c\/p\u003e\n\u003ch3\u003eExplore related Rolex collections\u003c\/h3\u003e\n\u003cp\u003e\u003ca href=\"\/collections\/rolex-datejust-31\"\u003eRolex Datejust 31\u003c\/a\u003e · \u003ca href=\"\/collections\/278273\"\u003eRolex Datejust 31 278273\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"rolex-datejust-278274-steel-and-white-gold-31-fluted-bezel-aubergine-roman-diamond-6-dial-oyster-bracelet-aubdr6o-chc-9159681278179","title":"Rolex Datejust 278274 Steel and White Gold 31 Fluted Bezel - Aubergine Roman Diamond 6 Dial - Oyster Bracelet - aubdr6o","description":"\u003cp\u003eRolex Datejust 278274 Steel and White Gold 31 Fluted Bezel - Aubergine Roman Diamond 6 Dial - Oyster Bracelet - aubdr6o.\u003c\/p\u003e\u003cp\u003eContact ORATIME CO for current pricing and availability. Condition, production year, and included accessories will be confirmed for the watch offered.\u003c\/p\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eBrand\u003c\/th\u003e\n\u003ctd\u003eRolex\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eModel\u003c\/th\u003e\n\u003ctd\u003eDatejust\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eReference\u003c\/th\u003e\n\u003ctd\u003e278274\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eCase size\u003c\/th\u003e\n\u003ctd\u003e31mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eDial\u003c\/th\u003e\n\u003ctd\u003eAubergine Roman Diamond 6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eBracelet\u003c\/th\u003e\n\u003ctd\u003eOyster\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e","brand":"ORATIME CO","offers":[{"title":"Default Title","offer_id":53975093281133,"sku":"CHC-9159681278179","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/3998\/7565\/files\/278274aubdr6o_69520aec-b488-41e5-bc52-3a99978e7f6a.jpg?v=1789512937"},{"product_id":"rolex-datejust-278274-steel-and-white-gold-31-fluted-bezel-aubergine-roman-diamond-6-dial-jubilee-bracelet-aubdr6j-chc-9159681835235","title":"Rolex Datejust 278274 Steel and White Gold 31 Fluted Bezel - Aubergine Roman Diamond 6 Dial - Jubilee Bracelet - aubdr6j","description":"\u003cp\u003eRolex Datejust 278274 Steel and White Gold 31 Fluted Bezel - Aubergine Roman Diamond 6 Dial - Jubilee Bracelet - aubdr6j.\u003c\/p\u003e\u003cp\u003eContact ORATIME CO for current pricing and availability. Condition, production year, and included accessories will be confirmed for the watch offered.\u003c\/p\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eBrand\u003c\/th\u003e\n\u003ctd\u003eRolex\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eModel\u003c\/th\u003e\n\u003ctd\u003eDatejust\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eReference\u003c\/th\u003e\n\u003ctd\u003e278274\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eCase size\u003c\/th\u003e\n\u003ctd\u003e31mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eDial\u003c\/th\u003e\n\u003ctd\u003eAubergine Roman Diamond 6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eBracelet\u003c\/th\u003e\n\u003ctd\u003eJubilee\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e","brand":"ORATIME CO","offers":[{"title":"Default Title","offer_id":53975093510509,"sku":"CHC-9159681835235","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/3998\/7565\/files\/278274aubdr6j_6b4c3dad-4e15-4f2c-90ca-85c88124c7fb.jpg?v=1789512938"},{"product_id":"rolex-datejust-278274-steel-and-white-gold-31-fluted-bezel-black-roman-dial-jubilee-bracelet-bkrj-chc-9159681769699","title":"Rolex Datejust 278274 Steel and White Gold 31 Fluted Bezel - Black Roman Dial - Jubilee Bracelet - bkrj","description":"\u003cp\u003eRolex Datejust 278274 Steel and White Gold 31 Fluted Bezel - Black Roman Dial - Jubilee Bracelet - bkrj.\u003c\/p\u003e\u003cp\u003eContact ORATIME CO for current pricing and availability. Condition, production year, and included accessories will be confirmed for the watch offered.\u003c\/p\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eBrand\u003c\/th\u003e\n\u003ctd\u003eRolex\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eModel\u003c\/th\u003e\n\u003ctd\u003eDatejust\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eReference\u003c\/th\u003e\n\u003ctd\u003e278274\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eCase size\u003c\/th\u003e\n\u003ctd\u003e31mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eDial\u003c\/th\u003e\n\u003ctd\u003eBlack Roman\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eBracelet\u003c\/th\u003e\n\u003ctd\u003eJubilee\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e","brand":"ORATIME CO","offers":[{"title":"Default Title","offer_id":53975093412205,"sku":"CHC-9159681769699","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/3998\/7565\/files\/278274bkrj_2cf1f1fe-85b2-49d6-b8d4-3c4f899fd02d.jpg?v=1789512938"},{"product_id":"rolex-datejust-278274-steel-and-white-gold-31-fluted-bezel-black-roman-dial-oyster-bracelet-bkro-chc-9159681212643","title":"Rolex Datejust 278274 Steel and White Gold 31 Fluted Bezel - Black Roman Dial - Oyster Bracelet - bkro","description":"\u003cp\u003eRolex Datejust 278274 Steel and White Gold 31 Fluted Bezel - Black Roman Dial - Oyster Bracelet - bkro.\u003c\/p\u003e\u003cp\u003eContact ORATIME CO for current pricing and availability. 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The rich grey dial offers a refined, contemporary look that beautifully complements the stainless steel construction.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCrafted from durable Oystersteel, the 31mm case is accented by an \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e18k white gold fluted bezel\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, adding the unmistakable brilliance and elegance associated with the Datejust collection. The five-piece Jubilee bracelet provides exceptional comfort while completing the watch’s classic Rolex aesthetic.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePowered by Rolex’s in-house automatic movement, the Datejust 31 delivers outstanding precision, reliability, and everyday performance. 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